Igor Schwarzmann
Research & Strategy

Selected Work


WDR INNOVATION HUB

        
Establishing permanent innovation capacity within Europe's second-largest broadcaster

NOVO NORDISK 2035

        
Catalyzed Strategic Leap into a Digital-First Future with 2035 Foresight Scenarios

GENERATIVE AI PRODUCT, 2020

        
Exploring AI Futures Through Generative Scenarios, 2020


MAP “THE NEW” –
Trend, User & Market Research

I combine trend analysis with deep user research to identify where markets are heading and what customers will want next. My work uncovers actionable market opportunities through intensive research sprints, ongoing monitoring, or collaborative workshops.

Example engagements:
  • Two-day opportunity sprint to identify white spaces for your next pitch
  • Four-week trend research program to inform your innovation pipeline
  • Ongoing pattern monitoring to keep your strategy ahead of market shifts

FRAME “THE NEW” –
Strategic Design & Concepts

I translate emerging opportunities into actionable strategies and clear narratives. Whether for innovation programs, brand initiatives, or organizational change, I create frameworks that bridge between insight and action – making complex patterns tangible starting points for your team.

Example engagements:
  • One-week strategic narrative development for your brand repositioning
  • Two-month innovation framework design for your R&D team
  • Three-month strategic support for your transformation program

SHAPE “THE NEW” –
Brand Activation & Market Engagement

I help organizations bring strategic narratives into the market with authenticity and impact. From distinctive brand voices to engagement strategies that resonate with emerging cultural currents, I ensure your story creates meaningful connections with your audience.

Example engagements:
  • Two-week support for your brand launch campaign
  • One-month guidance for your marketing team's strategic reset
  • Long-term advisory for your brand evolution program

All services can be:
  • Combined into custom packages
  • Adjusted in scope and timeline
  • Delivered remotely or in person
  • Scaled for different team sizes
Entry points available at all levels:
  • Quick diagnostic sessions
  • Half-day workshops
  • Multi-week engagements
  • Long-term partnerships

Whether you need strategic support for an upcoming pitch or want to discuss longer-term collaboration – I'm here to help you navigate what's emerging. Schedule a call or write me an email.