Igor Schwarzmann
Research & Strategy

Services:


Trend, User & Market Research

I combine trend analysis with deep user research to identify where markets are heading and what customers will want next. My work uncovers actionable market opportunities through intensive research sprints, ongoing monitoring, or collaborative workshops.

Example:
  • Two-day opportunity sprint to identify white spaces for your next pitch
  • Four-week trend research program to inform your innovation pipeline
  • Ongoing pattern monitoring to keep your strategy ahead of market shifts
Strategic Design & Concepts

I translate emerging opportunities into actionable strategies and clear narratives. Whether for innovation programs, brand initiatives, or organizational change, I create frameworks that bridge between insight and action – making complex patterns tangible starting points for your team.

Example:
  • One-week strategic narrative development for your brand repositioning
  • Two-month innovation framework design for your R&D team
  • Three-month strategic support for your transformation program


Brand Activation & Market Engagement

I help organizations bring strategic narratives into the market with authenticity and impact. From distinctive brand voices to engagement strategies that resonate with emerging cultural currents, I ensure your story creates meaningful connections with your audience.

Examples:
  • Two-week support for your brand launch campaign
  • One-month guidance for your marketing team's strategic reset
  • Long-term advisory for your brand evolution program


Whether you need strategic support for an upcoming pitch or want to discuss longer-term collaboration – I'm here to help you navigate what's emerging.
All services can be:
  • Combined into custom packages
  • Adjusted in scope and timeline
  • Delivered remotely or in person
  • Scaled for different team sizes

Entry points available at all levels:
  • Quick diagnostic sessions
  • Half-day workshops
  • Multi-week engagements
  • Long-term partnerships






Schedule a call
or write me an email.