Igor Schwarzmann
Research & Strategy
Most of my writing over the years has been for clients, including a bi-weekly trend analysis for the finance sector over the course of six years, and co-authoring futures reports for companies in the health, media, and automotive industries to inform strategic decision-making.

Today, I publish "THE NEW" - a newsletter exploring emerging patterns in technology, culture, and business. Here, I map, frame, and shape our understanding of what's next.

Recent writing
Don't hate the player, hate the game – On knowledge work and AI

The Spotify Paradox: Research in a Post-Monoculture World

There is no finish line  –  On technology augmentation


Excerpts:
Navigating Dependency: Systems, Shifts, and Agency
Learning the hard way: reflections on platforms and dependence.

What can Germany teach us about sustainable start-ups? – World Economic Forum
Wrote an op-ed how to create more sustainable Startup ecosystems.

Synthetic Media – WDR
Co-authored the first of its kind report on artificial intelligence by a broadcasting company.

People Centric Mobility – Volkswagen Group
Co-authored a Futures report on Mobility for 2035.

Futures of Health 2035 – Novo Nordisk
Co-authored a futures report on how healthcare, enabled by technology, will evolve.

Denial of Future Attack – Updated
An  updated definition of a term I  coined in 2016.

Futures Thinking & VUCA – A strategic planning framework
Co-authored a framework, that helps organizations make decision in uncertain times.