Research & Strategy
I’m a Design Researcher & Strategist. I map “THE NEW”, frame “THE NEW” and shape “THE NEW” for and with clients.
With a global, empathic perspective shaped by my Third Culture background and over 15 years of experience working with over 100 clients, I specialize in turning cultural and technological shifts into actionable strategies and narratives that drive long-term excellence. My core services are:
I combine trend analysis with deep user research to identify where markets are heading and what customers will want next.
I translate emerging opportunities into actionable strategies and clear narratives.
I help organizations bring strategic narratives into the market with authenticity and impact.