# Igor Schwarzmann — Research & Strategy

> Igor Schwarzmann is an independent advisor and strategist based in Berlin, specializing in cultural research, AI strategy, and organizational design. 20 years of experience across Health, Automotive, Luxury, FMCG & Finance in Europe, US & Asia. Company: Known Unknowns GmbH.

## Core Pages
- [Homepage](https://igorschwarzmann.com/): Portfolio of strategic consulting work across culture and technology
- [Experiments](https://igorschwarzmann.com/experiments/): Working studies in tools and visual explanations
- [Diagramming](https://igorschwarzmann.com/experiments/diagramming/): Animated diagram studies with interactive previews, MP4 videos and full-size stills
- [Interactive diagram studies](https://igorschwarzmann.com/experiments/diagramming/studies/): Three interactive diagram studies exploring document changes, shared rules and accumulating notes, with portrait layouts and light or dark surfaces
- [Strategy-as-Protocol](https://igorschwarzmann.com/strategyasprotocol/): Framework for making strategy executable, transparent, and creative

## Writing
- [Strategy-as-Protocol](https://igorschwarzmann.com/strategyasprotocol/strategy-as-protocol/): Making strategy executable by humans and machines — explicit decision logic in plain language
- [The Custodian Shift](https://igorschwarzmann.com/strategyasprotocol/custodian-shift/): How organizations transition from hero-driven to system-driven leadership
- [The Evolution of Design Systems](https://igorschwarzmann.com/strategyasprotocol/designsystems/): From component libraries to organizational operating systems
- [Brain Dead](https://github.com/igor/braindead): Open source architecture for AI-powered knowledge work
- [Talking about AI and everyday complexity at MOD. in Adelaide](https://igorschwarzmann.com/notes/ai-and-everyday-complexity-adelaide/): A talk at MOD. in Adelaide about how AI might change everyday expectations, what becomes possible to build, and who takes on the work of keeping it useful

## Podcast
- [Follow the Rabbit (FtR Pod)](https://open.spotify.com/show/4uGvU1zXR9P6UsrPWRwsX0): Podcast exploring cultural shifts, emerging trends, and strategic thinking

## Background
- Co-founded Third Wave GmbH (2010), acquired by Edenspiekermann (2022)
- Former Senior Director of Strategic Design at Edenspiekermann
- Clients include Volkswagen, Mercedes, Deutsche Telekom, Novo Nordisk, WWF
- Speaker: re:publica, DLD AI Summit, SXSW, NEXT
- Featured in The New Yorker, The Guardian, ZDF, ntv
- Contact: hello@igorschwarzmann.com