Advisor & Strategist
Culture × Tech
Systems & Narratives
For What's Coming
EVERYTHING TO SOMEONE NOT SOMETHING TO EVERYONE
EVERYTHING TO SOMEONE NOT SOMETHING TO EVERYONE
Work
European Luxury Home Appliance
Lead Strategy & Research · Germany
European Toys Manufacturer
Lead R&D + Strategy · Germany/China
Berlin District Government
Strategy & Prototyping · Germany
Global Vision Care Company
Lead Research & Strategy · United States
Global Beverage Company
Senior Cultural Advisor · Germany
American Luxury Automotive Brand
Lead Strategy & Cultural Research · United States
Global Pharmaceutical Company
Sprint Lead · Denmark
Writing
Highlights
Cowan's More Work for Mother, turned on AI: appliances didn't save labor, they let us choose new complexity. Treat AI as a dishwasher, not a god.
What happens when the most important role carries the least prestige?
Making Strategy Executable, Transparent, and Creative
Architecture, data model, and decisions behind an Obsidian vault where AI agents do most of the writing.
Latest
Massimo Osti's photocopier method as the frame for AI democratizing answers while doing nothing for questions; ends open on the complexity-affordance question.
The disproportionate time, space, and attention cost of the self-articulation AI-augmented work demands, and the premium it creates for those who can pay it
Organizations rarely suffer an information deficit. They lack the agency and time to act on what they already know. Applied right, that is where AI adds value.
Essays, concepts & notes
Podcast
From Mass Medicine to TikTok Therapy — with Cyril Maury (Stripe Partners)
Unlearning Productivity: The Radical Act of Doing Something Pointless — with Christie George
Everything to Someone: How Niches Are Becoming the New Mainstream
Third Places in a Filter World — with Kyle Chayka (The New Yorker)
FtR Pod