Igor Schwarzmann contact me

Advisor & Strategist

Culture × Tech

Systems & Narratives

For What's Coming

15 years across Health, Automotive, Luxury, FMCG & Finance across Europe, US & Asia

EVERYTHING TO SOMEONE NOT SOMETHING TO EVERYONE

EVERYTHING TO SOMEONE NOT SOMETHING TO EVERYONE

Work

Category Entry × AI Strategy
European Luxury Home Appliance
Lead Strategy & Research · Germany
Brand Strategy × AI & R&D
European Toys Manufacturer
Lead R&D + Strategy · Germany/China
Local AI × Open Source
Berlin District Government
Strategy & Prototyping · Germany
Category Growth × Cultural Strategy
Global Vision Care Company
Lead Research & Strategy · United States
Cultural Trends × Gen Z
Global Beverage Company
Senior Cultural Advisor · Germany
Brand Strategy × Wellness
American Luxury Automotive Brand
Lead Strategy & Cultural Research · United States
Foresight × Innovation
Global Pharmaceutical Company
Sprint Lead · Denmark

Writing

Strategy × AI × Organizational Design
Strategy-as-Protocol
Making Strategy Executable, Transparent, and Creative
AI × Knowledge Work
Brain Dead
Open Source Architecture for AI-Powered Knowledge Work
Brand Strategy × Gen Z
Nike's Misreading of Fluidity
How "Why Do It?" mistakes Gen Z's strategic identity for anxious hesitation
Culture × Economy
Superposition Reality
New York's restaurant boom and financial anxiety exist in superposition
Culture × Entertainment × Niche Markets
The MUBI Moment
Why Sequoia bet $100M on the Death of Mainstream

Podcast

Health × Cultural Shifts
From Mass Medicine to TikTok Therapy — with Cyril Maury (Stripe Partners)
Spotify · Apple Podcasts
Creativity × Productivity
Unlearning Productivity: The Radical Act of Doing Something Pointless — with Christie George
Spotify · Apple Podcasts
Strategy × Niche Markets
Everything to Someone: How Niches Are Becoming the New Mainstream
Spotify · Apple Podcasts
Culture × Digital Space
Third Places in a Filter World — with Kyle Chayka (The New Yorker)
Spotify · Apple Podcasts
All Episodes
FtR Pod
Spotify · Apple Podcasts